How to Level Up Your Cruise Business

Selling cruises can be overwhelming, but it doesn’t have to be. Get the highlights from our latest webinar on cruise sales, featuring Travefy’s tools and CLIA’s career-boosting certification program for travel advisors.

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Travefy
June 5, 2025
4 minute read
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Selling cruises can be overwhelming, but it doesn’t have to be. That was the message behind our latest webinar, The Smarter Way to Sell Cruises with Travefy, featuring special guest Maria Fonseca, Senior Manager of Industry Training at CLIA (Cruise Lines International Association). Together, we explored how travel advisors can streamline cruise planning, simplify operations, and access professional support to sell with more confidence.

Whether you’re booking ocean or river sailings, working with groups, or just getting started, this recap will walk you through the key insights, tools, and tips shared during the session.

🚢 Why Cruise Sales Overwhelm and How Travefy Solves It

Let’s be honest, cruise planning isn’t always smooth sailing. From multi-supplier logistics to complex pre and post cruise itineraries, group management, and upsell opportunities, many advisors shared in the webinar chat how time-consuming and overwhelming cruise sales can be.

But that’s where Travefy comes in. Travefy is designed to simplify every step while enabling you to deliver a standout, professional experience that resonates with your clients.

🧰 Top Tavefy Features for Selling Cruises with Confience

During the webinar, Travefy’s Education Coordinator, Bonnie MacLeod, walked through how the platform helps you manage cruise bookings with ease:

  • Marketing & Landing Pages: Promote cruise trips with beautifully branded landing pages. Include interest forms, trip details, and interactive content to drive engagement and leads.

  • Custom Forms: Collect traveler info, PCI-compliance card authorizations, passport uploads, and signed waivers in one place. Travefy’s CRM also makes it easy to keep everything organized.

  • CRM & Tasks: Stay on top of follow-ups with automated task lists and reminders. Group travelers together with an intuitive labeling system and link form responses directly to their contact profile.

  • Proposals & Decision Tool: Easily create impressive cruise proposals with Travefy’s cruise import feature, offering access to over 80 cruise lines. Use the Decisions tool to let your clients customize their journey and build an experience tailored just for them.

  • Itineraries & Mobile Access: Deliver polished itineraries packed with city guides and real-time updates. Your clients can view their trip from the free Trip Plans mobile app and stay connected with you while on-the-go.

As Bonnie shared, “Travefy gives you the tools to sell cruises more efficiently, but industry support and education matter just as much. That’s where CLIA comes in.



🎓 CLIA Certification: Get 10 Credits with Travefy Training

We were thrilled to be joined by Maria Fonseca, CLIA’s Senior Manager of Industry Training, who gave an inside look at how CLIA supports cruise advisors through certifications, community, and ongoing professional development.

One of the biggest highlights? Travefy’s free Certification Program is now CLIA-approved and eligible for 10 elective credits toward your CLIA certification. Whether you’re working toward your CCC, ACC, MCC, or ECC, this is a great way to sharpen your Travefy skills while advancing your career.

🌟 Access Your Free Cruise Templates Toolkit 

In addition to the certification, attendees were given access to Travefy’s cruise toolkit, including:

You can find these in Travefy’s Marketplace and start customizing them in your Travefy account for your own cruise workflow.

🚀 New Advisor? Launch Strong with Travefy’s New Agent Program

During the webinar, we highlighted the Travefy New Agent Program, a cost-effective way for new advisors to launch their business. With website tools, branded email, CRM, and forms bundled in, this program offers everything you need to look professional from day one, plus expert training to help you grow.

✅ Take Action: Free Certification, Templates, & More

If you’re ready to take the next step:

👉 Start the free Travefy + CLIA Certification Program: certification.travefy.com

👉 Explore Travefy’s templates in Marketplace

Learn more about CLIA membership and resources at cruising.org

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